Your Website’s Biggest Blind Spot (And How to Fix It)
I’ve been thinking about something that keeps coming up in my conversations with business owners lately. It’s a bit of a blind spot we all have:
We assume everyone knows what our business does because WE know it inside out.
Sound familiar?
Your business is your baby. You know every detail, every service, and exactly who you help. But here’s the brutal truth (and you know I’m all about being a straight-talker) – your website probably isn’t communicating half of what’s in your head.
The “Assume” Problem
As the saying goes, when we assume, we make an “ass out of you and me.” 😉
This plays out on websites all the time:
- Missing location details
- Vague service descriptions
- Unclear target audiences
- No clear next steps for potential customers
And the kicker? You might not even notice these gaps because you’re filling them in automatically with your insider knowledge.
Your Secret Weapon: Your Network
Here’s where your close network – family, friends, even acquaintances – becomes invaluable, and they’re probably massively under-used.
Try this simple exercise:
- Get out your phone and pull up your website
- Show it to a friend, family member or colleague
- Ask them: “Based on just my website, what do I do and who do I do it for?”
- Listen carefully to what they say (and what they don’t say)
Their perspective will be eye-opening because they see your business from the outside – just like your potential customers do.
Take It One Step Further
Want a truly unbiased view? I’ve actually done this with strangers in the Costa queue before – showed them my website and asked what they thought. In exchange for their honest feedback, I bought their coffee. Worth every penny for the insights!
It’s far more valuable than just asking friends to share your posts on Facebook (though massive thanks to those who do – my dad shares everything from Mitchell Digital and it makes me smile every time). Those shares get you visibility for an hour, then vanish. This exercise gives you actionable intelligence about how your business is being perceived.
What to Do Next
So here’s my challenge: ask at least 3 people to review your website and tell you what they think your business does.
The gaps between what you think your website says and what it actually communicates might surprise you. And those gaps? They’re costing you customers right now.
Once you’ve got their feedback, look for patterns. If two out of three people miss your location, add it prominently to your homepage. If they can’t explain who you help, your target audience needs to be clearer. If they don’t know what to do next, you need a stronger call to action.
The good news is that these fixes are usually quick wins. And they can make a massive difference to how many enquiries you get.
Want a professional take on what your website is actually saying? I offer free website video reviews where I’ll give you honest, no-nonsense feedback on what’s working and what could be better. Get your free review here.
