Getting Your Website To The Top
SEO is search engine optimisation which is basically the process of improving the visibility of your website via search engines and increasing website traffic through search engine results; the better your visibility, there is a better chance to entice prospective customers; page speed also has a massive impact on the search engine ranking factor and that is why we use awesome UK based hosting.
The internet obviously has millions of websites and therefore it can be hard to get noticed. To ensure the best level of traffic, your website needs a high ‘natural ranking’ in the results of search engines. You could spend a fortune to appear in ‘paid’ adverts on popular search engines but ‘natural’ are much more powerful for your business.
We want your website to be as near or at the top of the results when people are searching for the product you offer.
The Tricks of The Trade
How do we do this? We use search engine optimisation techniques.
- Keywords - These are the most common words that people type in the search engine when looking for a particular product and are crucial for your website. Therefore, targeted wording and position are vital for moving your website up in the rankings.
- Metadata - This is just as important as the keywords; metadata is basically the window of your shop and it is what the search engine and potential customers will see first. Popular search engines use ‘spiders’ or ‘crawlers’ to scan websites and gather information that matches what people have already typed in the search engine; the most relevant ones go to the top of the rankings.
- Link-building - Another vital factor in SEO performance is gaining backlinks. This is when another reliable website links to yours in a blog or an article. This directly improves the chance of potential customers clicking onto your website.
Working Your Way To The Top
SEO is an important part of marketing and using a search engine is the ultimate source of digital traffic. People use search engines daily with the goal to find different services or products; therefore the more visible your website is and the higher your rank in the search will mean that traffic is driven to your website, giving you more opportunity to show off your stunningly designed website and change potential customers into valued customers.
Kane Mitchell is "Mr Customer Service", what an amazing and dedicated person. Creating my website was so easy with Kane. I am from far technically minded, but Kane walked and talked me through everything, and he could not have helped or advised me anymore if he tried. I have a website that is easy to use for my customers and for me, but at the same time gives me all the information that I need to run my business smoothly. And if I ever have a problem (which are usually generated by myself) Kane is there at the end of the phone and has it sorted 24/7. Thank you so much Kane for your creative, professional and attentive service
Kane built my website for my company and it has helped to generate millions of dollars in revenue. He is a true professional and I would highly recommend his services.
Keystone Land Surveying
Kane has worked with me and my business for several years and he has been of great help. He looks after my company website, has been on immediate call when needed and he gets the job done. I am glad he is part of my 'team'.
Client Centre Advisors