Getting Your Website To The Top
SEO is search engine optimisation which is the process of improving the visibility of your website via search engines and increasing website traffic through search engine results; the better your visibility, there is a better chance to entice prospective customers; page speed also has a massive impact on the search engine ranking factor and that is why we use awesome UK based hosting.
The internet has millions of websites, and therefore, it can be hard to get noticed. To ensure the best level of traffic, your website needs a high ‘natural ranking’ in the results of search engines. You could spend a fortune to appear in ‘paid’ adverts on popular search engines, but ‘natural’ is much more powerful for your business.
We want your website to be as near or at the top of the results when people are searching for the product you offer.
The Tricks of The Trade
How do we do this? We use search engine optimisation techniques.
- Keywords – These are the most common words people type in the search engine when looking for a particular product and are crucial for your website. Therefore, targeted wording and position are vital for moving your website up in the rankings.
- Metadata – This is just as important as the keywords; metadata is the window of your shop, and it is what the search engine and potential customers will see first. Popular search engines use ‘spiders’ or ‘crawlers’ to scan websites and gather the information that matches what people have already typed in the search engine; the most relevant ones go to the top of the rankings.
- Link-building – Another vital factor in SEO performance is gaining backlinks. This is when another reliable website links to yours in a blog or an article. This directly improves the chance of potential customers clicking on your website.
Working Your Way To The Top
SEO is an integral part of marketing, and using a search engine is the ultimate source of digital traffic. People use search engines daily intending to find different services or products; therefore, the more visible your website is, and the higher your rank in the search will mean that traffic is driven to your website, giving you more opportunity to show off your stunningly designed website and change potential customers into valued customers.