About Mitchell Digital
We need to design an online face for your business that 100% represents you and a first impression goes a long way. So, not only should your website look amazing, it needs to give an excellent user experience.
Kane Mitchell is a web developer and digital strategist based in County Durham. He founded Mitchell Digital in 2021 to help service-based businesses generate better enquiries through clearer websites, stronger content, and genuine trust signals.
A bit about me
I’ve been working in web development since around 2009. I started out doing front-end work for big companies, including Boots and Aviva, where I learned very quickly what good delivery standards look like and what happens when they slip.
From there I moved into a small agency environment. Variety of clients, real-world constraints, tight briefs, and direct conversations with business owners. It’s where I learned the most, not just about websites, but about what actually makes them work for the businesses behind them.
In 2021, after moving back to the North East, I started Mitchell Digital properly. Since then I’ve worked on over 100 projects and currently look after 63 sites for clients across the UK and internationally. Most of them have been with me for years. That’s not something I take for granted.
Why I do it this way
Most web agencies sell page counts. “Five pages for £X, ten pages for £Y.” That’s the wrong way to think about a service website.
A service website has one job: to bring in the right kind of enquiries and filter out the wrong ones. That means clear messaging about what you do, who you do it for, and where you operate. It means proof that you’re the real thing. And it means answering the questions your ideal client is already asking before they pick up the phone.
The only way to do that properly is to understand your business first. So every project I take on starts with a structured interview. I ask questions until I understand what makes you different, who your best clients are, and what’s been stopping better ones from finding you.
Then we build from that. Not before.
I work with professional services businesses, specialists, and owner-led companies who want a website that works, not one that just looks the part. I’m not the right fit for everyone, and I’d rather be honest about that upfront than waste your time or mine.
Beyond the work: Podcast
About Small Business
This episode looked at how website design has changed and what small businesses actually need to include now, from free tools like Google Business Profile to the growing role of AI in web design and marketing. It’s also where I talked about why I believe boring, clear websites beat flashy ones almost every time, and why I think the human side of a business (the part AI can’t replicate) is what will matter most as AI takes over more of the mundane work.
Tech a Break
Hosts Andy and Adam had me on to talk through my journey from freelancing on Upwork to running Mitchell Digital full time, and how AI and automation now fit into my day-to-day work. We covered building AI agent workflows with n8n, why I interview every client like a podcast guest before writing a word of their website copy, and the lesson that took me too long to learn: put a ticketing system in place before email replies become the bottleneck.
Howell Media
I joined host Chris Howell on Howell Media’s podcast to talk about using AI without the stress and hype that usually comes with it. We got into why I give a lot of my knowledge away for free, how I turn voice notes recorded in the car into structured LinkedIn posts using AI, and why the businesses that get the most out of AI are the ones who start small: pick one process, fix it, then move to the next.
Beyond the work: Speaking & Networking
Teesdale Business Network
A small, friendly group meeting every second Wednesday, half nine to half eleven, usually 10 to 30 people. I’ve spoken there twice, on web design, SEO and conversion, and on AI, both to a packed, standing-room-only crowd.
Spennymoor Business Club
Hosted by Evans and Co solicitors at Spennymoor Town FC Clubhouse, last Thursday of the month. I’ve been along a handful of times and given a talk there on SEO, conversion, and why it matters for web design.
Biz66
A relaxed, no-hard-sell networking group along the A66 corridor, rotating between Richmond, Barnard Castle and nearby towns every other Thursday. Small but varied group. I’ve given the same two talks here as on web design and AI.
150+ projects completed 63 sites currently under care
Clients in County Durham, across the UK, and internationally
Who I work with
I work best with service-based businesses and specialists who want their website to do a proper job. Owner-led businesses, small professional practices, tradespeople who know their worth, and anyone who’s had a bad experience with an agency that promised the world and delivered a template.
I’m based in Upper Teesdale, County Durham, but I work with clients remotely across the UK. Location has never been a barrier.
If any of that sounds like you, I’d be glad to have a conversation.
Have questions or need more details?
Feel free to reach out via WhatsApp.
Our Clients
