If you’re familiar with just a portion of the vast world that is digital marketing, you’ve probably heard the words ”local SEO” muttered a lot.
It’s often referred to as one of the most important facets when it comes to leveraging a business organically – and has been the backbone of success for many.
With this in mind, you should aim to have a clear idea of why this technique holds an incredibly dominant position in any online marketing strategy, and understand how to strive for success around it. But, before that, we think it’s only fair to gather a concise idea of what exactly local SEO is, the importance of local SEO in today’s world, and how it impacts businesses -especially those that are service-based.
Let this article act as the guide you need to fill you in on everything you need to know in order for your local business to thrive.
What is Local SEO?
Grab your phone, head over to Google, and search for ‘Electrician near me.” What is the first thing that pops up? Most likely, you won’t see electrical work services in the U.S countryside -and they probably won’t be part of a huge chain company either.
What you will see are a bunch of local electricians that are based just a few miles from where you are right now. This, is where the power of SEO for local businesses creates an impact.
Search engine optimisation includes various marketing techniques. Just one of them? Local search engine optimisation. Local SEO focuses on improving visibility for local businesses, in local search engine results.
Similar to the example we gave above, the results that appear in a local search typically appear when a ”near me” intended question is conducted. This leads Google to look for something in their location -showing a good understanding of the geographic constraints within each search.
The Importance of Local SEO
The importance of local SEO is evident – it exists to provide businesses with a chance to enhance their visibility in local search outcomes for terms related to their products, services, or business as a whole.
This is an essential tool to have in today’s incredibly digital world. In fact, with each day that passes, almost half of all Google queries are local searches. So much so, that even if a consumer was to perform a typical daily search, there’s a high chance that Google will show businesses nearby.
Put simply, if your business happens to pop up on various local SEO search results, you’ll see your traffic shoot up, your products or services fly out, and your profits increase.
The Importance of Local SEO for Service-Based Businesses
Although local SEO is essential for every single business out there, service-based businesses tend to depend on it that little bit more.
This is because service businesses usually sit in categories that are rich in information. Mainly, they are trust-based transactions, with multiple decision-makers, and longer sales cycles.
SEO for local businesses that offer their services is something powerful. Not only does it help drive traffic to a physical location, but will also help you land honest, local reviews, increase traffic through word of mouth marketing, gain total support from your community, and establish yourself as a leader in your local market.
What more could you want out of a free, organic marketing strategy. Right?