Transforming Homecharge’s Online Presence with Custom Quote Builder

Homecharge, based in Newton Aycliffe, County Durham, specialises in EV charger installations for commercial businesses, schools, and residential customers. They pride themselves on making electric vehicle charging accessible by helping clients navigate available grants and funding options.
When they approached us, they were frustrated with their existing website, which wasn’t delivering the desired results. Despite investing in their online presence, conversions were disappointing, and they weren’t seeing value from their previous web agency relationship.

The Challenges

When Homecharge reached out to us in early 2024, they were experiencing several issues with their digital presence:

Poor Website Performance: Their existing site was slow to load, creating a negative first impression and driving potential customers away.

Confusing User Journey: The website lacked clear call-to-actions, making it difficult for visitors to understand the next steps or how to engage with the business.

Limited Conversion Capability: The site relied on generic contact forms that required customers to provide the right information without guidance, resulting in incomplete enquiries.

Underutilised Social Proof: Despite having strong credentials and positive customer experiences, the website failed to showcase these trust signals effectively.

Our Approach

We worked collaboratively with Homecharge to address these issues while preserving their established brand identity:

Website Redesign: We maintained their existing brand style while completely restructuring the site architecture to create clear pathways for different types of customers – commercial, educational, and residential.

Enhanced Content Strategy: We developed sections to showcase previous installations and projects, building credibility particularly for commercial clients considering larger installations.

Trust Signals Integration: We prominently featured accreditations and customer reviews throughout the customer journey to build confidence.

Custom Quote Builder Development: The centrepiece of our solution was a bespoke instant quote tool that enables potential customers to receive accurate pricing information in under two minutes.

The custom quote builder was developed using client-provided pricing data, allowing customers to input their specific requirements and receive instant pricing that accounts for available grants and installation variables. This transformed the lead generation process from a generic form to a valuable pre-sales tool.

Results

The impact of our work with Homecharge has been substantial:

• Dramatic increase in leads through the custom quote builder
• Enhanced pre-sales information allowing the team to respond more effectively to enquiries
• Improved customer experience with transparent pricing information available immediately
• Stronger positioning in the competitive EV installation market across County Durham and beyond

Looking Forward

Homecharge continues to work with us for their website maintenance, ensuring their website remains secure, up-to-date, and optimised for conversion. As the EV charging market evolves rapidly, we’re helping them stay ahead of industry changes and maintain their competitive edge in the North East.

By combining thoughtful design with custom development solutions tailored specifically to their business model, we’ve helped Homecharge transform their digital presence from a marketing expense to a valuable business asset driving genuine growth.