Transforming Newgate House’s Online Presence to Enhance Bookings and Visibility
Simplifying the User Experience and Improving Search Rankings
Project Highlights (TL:DR)
- Enhanced Google Rankings for relevant local terms, moving from page two to page one
- Streamlined Booking Process with clear calls to action, simplifying the user journey
- New Visual Appeal through professional photography, creating an inviting online atmosphere
About Newgate House
Newgate House is a welcoming Bed and Breakfast located in Barnard Castle, County Durham. Known for its comfortable accommodations and proximity to the local boarding school, Newgate House serves tourists and visiting families alike. With a dated website that was challenging to navigate, the B&B faced difficulties in attracting new bookings and missed out on reaching its full online potential.
The Challenge
Newgate House’s website had become outdated, with slow loading times and an unclear structure that hindered user engagement. Without calls to action or an intuitive booking flow, potential guests were less likely to complete their bookings online. The owner reached out to us to revitalise the website’s functionality and appeal to a broader online audience.
Our Approach
We adopted a holistic approach to revamp Newgate House’s website, focusing on user experience, visual appeal, and search engine optimisation (SEO):
Redesigned Website for User-Friendly Navigation: We created a fresh, streamlined design that captured the charm of Newgate House while simplifying the booking process. Our collaboration with Clare Collinson Photography provided high-quality images, giving visitors a warm first impression and helping them envision their stay.
Enhanced User Experience with Calls to Action: By incorporating clear calls to action across the site, we made the booking process more accessible, guiding potential guests seamlessly from browsing to booking.
Optimised SEO Strategy for Key Local Terms: We implemented SEO best practices to boost Newgate House’s visibility for terms such as “B&B Barnard Castle” and “Bed and Breakfast Barnard Castle.” This targeted strategy improved the site’s ranking from page two to page one on Google, allowing Newgate House to reach a larger audience.
Results and Impact
The new website delivered measurable improvements in both search engine visibility and user engagement:
- Improved Rankings on Google: With the SEO enhancements, Newgate House’s website moved up to page one on Google for its target keywords, ensuring more visibility to potential guests.
- Enhanced Booking Experience: The simplified booking process and faster page speeds created a smoother experience, encouraging more visitors to complete their bookings.
- Striking Visuals for User Engagement: The new photography, combined with a refreshed design, gave the website a welcoming feel that better represents the quality of service at Newgate House.
Key Takeaways
- Simple Booking Pathways: A straightforward design made it easier for visitors to book directly on the site.
- Improved Local SEO: With targeted SEO, Newgate House now ranks higher, bringing in more online visibility.
- Engaging Visuals: Updated photography and a clean design provide an inviting digital experience.
Carole Naseby Newgate House Bed & Breakfast
Mitchell Digital has helped me greatly with the web design for my Bed and Breakfast business. I knew what I wanted but not how to achieve it and Kane got me to think about web design as a tool and as a result my Bed and Breakfast is reaping the benefits. Anyone wanting help to promote a holiday cottage, bed and breakfast or holiday home should get in touch, he’s really helped me.
