Middleton in Teesdale Sports and Social Club Success Story
A Modern Solution to Boost Engagement and Revenue
Project Highlights (TL:DR)
- 50% Increase in Membership: Digital renewals drove a substantial rise in memberships.
- Doubled Ticket Sales: Online bookings secured attendance and boosted event revenue.
- Greater Visibility in County Durham: More visitors are discovering the club’s events and offerings, strengthening its role in the community.
Background
Middleton in Teesdale Sports and Social Club, a historic social venue in County Durham, has long served as a gathering place for events, sports, and community celebrations. To keep up with the times and enhance engagement, the club’s committee sought a website to reach more people, simplify event bookings, and streamline membership renewals.
The Challenges
In late 2022, the club approached us with several key goals:
Building an Online Presence: Without a website, the club struggled to reach a wider audience and grow their member base.
Streamlining Event Bookings: The lack of online ticketing limited their ability to secure attendance and manage payments efficiently.
Simplifying Membership Renewals: Managing memberships manually led to missed renewals and limited growth in membership numbers.
Our Approach
We worked closely with Middleton in Teesdale Sports and Social Club to design a website that addressed these challenges with a user-focused approach.
Website Design & Structure: The new website prominently features the club’s key areas, such as the function room, sports bar, and events schedule. The design prioritises accessibility, allowing both locals and visitors to navigate easily and discover upcoming events or membership options.
Online Ticketing System: Implementing a ticketing solution allowed the club to secure payments in advance and streamline event attendance. This feature has been pivotal in allowing the club to host larger, sold-out events.
Digital Membership Renewal: We introduced an online payment option for membership renewals, turning what was previously a manual process into a quick digital transaction. This not only simplified renewals but also led to a noticeable boost in overall membership numbers.
Results
Since launching the website, Middleton in Teesdale Sports and Social Club has seen substantial improvements across the board:
- Membership Growth of Over 50%: The simplified digital renewal process led to a significant increase in membership, strengthening the club’s revenue base.
- Ticket Sales Doubled: Online ticketing made it easier to secure bookings, resulting in doubled ticket sales for key events.
- Expanded Visibility and Traffic: The new online presence led to an increase in website traffic, with peaks during event promotions drawing in significantly more visitors and event attendees.
These changes have empowered the club to engage more deeply with the community, attract new members, and create a sustainable foundation for the future.
Thanks to our collaboration, Middleton in Teesdale Sports and Social Club now enjoys a modern, user-friendly platform that fosters community engagement and supports growth across County Durham.
Ali Collinson Middleton in Teesdale Sports and Social Club
Kane has been brilliant with the set up for our website. He has thought of every detail and has always given us great feedback and guidance. Since the launch of our website we have seen increased membership as customers can now pay via the website, as well as the ticket sales which have doubled also. We’ve also found that being searchable we’ve welcomed a lot more visitors into the bar which is absolutely brilliant. Kane is fantastic at his job and has a good idea for what businesses need from a website to suit their needs. Thanks Kane.
